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Feature Author & Book
Desiree Steele
A Look Inside Desiree Steele’s Backroads and Backporches: The Road Back to Me. When we often rush past the quiet, meaningful moments, author Desiree Steele invites us to slow down, breathe, and pay attention. Her debut book, Backroads & Backporches: The Road Back to Me, is already resonating with readers for its raw honesty, heartfelt storytelling, and unflinching look at healing, faith, and the long road back to oneself. Desiree writes like she lives—wide open, deeply observant, and with a steady mix of grit, grace, and Texas soul.
Marketing
Marketing tips, tricks, and trends to grow your business and reach your goals.
How to Create Content AI Actually Prefers And Why Most Businesses Are Getting It Wrong
AI systems prioritize content that is structured, clear, and easy to extract into standalone answers. Businesses that shift from traditional blog writing to modular, question-driven content will have a significant advantage in search visibility.
Apr 7
Boost Your Brand with Podcast Advertising
Podcast advertising has surged in popularity—and for good reason. With millions tuning in to their favorite shows every week, podcasts offer a unique opportunity to reach highly engaged, niche audiences in a personal and authentic way.
Jul 18, 2025
Branding vs. Marketing: What’s the Difference — and Why Branding Matters More Than You Think
If you’ve ever used the words branding and marketing interchangeably, you’re not alone. Many business owners do, and while the two are closely connected, they’re not the same thing. Understanding the difference is crucial if you want to build a business that lasts.
At Newsboy Marketing, we work with local businesses across Austin, Kyle, and Buda who are great at what they do, but often unsure where to start when it comes to growth. One of the first conversations we have? Bra
Jun 22, 2025
How Businesses Can Leverage AI to Boost Efficiency and Revenue
Artificial Intelligence (AI) is no longer a buzzword—it’s a powerful business tool. From streamlining operations to increasing customer engagement, AI is helping companies of all sizes work smarter, faster, and more profitably.
At Newsboy Marketing, we see firsthand how businesses are using AI to revolutionize their day-to-day.
Jun 17, 2025
Small Businesses Can Harness ChatGPT to Work Smarter, Not Harder
As a content manager who’s worked with countless small businesses and home service companies, HVAC companies, electricians, plumbers, and other home service pros, I know just how time-strapped these teams can be. Between managing crews, juggling appointments, and keeping up with customer service demands, marketing and communication often get put on the back burner. That’s where ChatGPT can be a game-changer.
May 23, 2025
Best Practices for Home Service Companies to Generate More Qualified Leads
For home service companies—whether you specialize in HVAC, plumbing, landscaping, electrical, or cleaning—the lifeblood of your business is a steady stream of qualified leads. But not all leads are created equal. The goal isn't just more leads—it's better ones. That means finding potential customers who actually need your service, are ready to take action, and are in your service area.
May 20, 2025
5 Down & Dirty Google Ads Tips for 2025
Google Ads continues to evolve and if you want to stay competitive in 2025, you need to adapt your strategy. Whether you're running your first campaign or managing six-figure monthly spend, these five tips will help you make the most of your budget and drive stronger return on your ad spend this year.
May 19, 2025
Why Community Involvement Is Vital for Your Business
Building a successful business isn’t just about profit margins and product offerings—it’s about connection. Now more than ever, customers are paying attention to the values behind the brands they support. And one of the most powerful ways to show what your business stands for is community involvement.
May 8, 2025
Why Hiring a Fractional Creative Director Might Be the Smartest Move You Make This Year
In today’s fast-moving, content-heavy world, great creative isn’t just nice to have—it’s essential. But for many growing brands, hiring a full-time Creative Director can feel out of reach. That’s where a Fractional Creative Director comes in: a flexible, senior-level solution for brands that need high-impact creative leadership without the overhead of a full-time exec.
Here’s why more businesses—especially startups, scaling companies, and lean marketing teams—are turning to
May 1, 2025
The Advantages of Hiring a Fractional CMO: Smart Marketing Leadership Without the Full-Time Commitment
In today’s fast-paced, ever-evolving marketing landscape, having strategic leadership at the helm of your brand is more critical than ever. But for many startups, small businesses, and even mid-sized companies, hiring a full-time Chief Marketing Officer (CMO) isn’t always feasible—or necessary.
Apr 23, 2025
Building a Strong and Memorable Identity With Branding
Whether you’re launching a new business or looking to refresh your brand, professional branding services can help create a compelling and co
Mar 18, 2025
Essential Marketing Strategy for Business Success
In today’s competitive landscape, businesses must have a well-structured marketing strategy to stand out and connect with their target audie
Mar 18, 2025
Keeping an Eye Out: 2025 App Trends
As technology advances at an unprecedented rate, app development is poised for groundbreaking innovations in 2025. This year, the focus is o
Mar 17, 2025
Meta Platforms in 2025: What’s Next for the Social Media Giant?
Meta has continued to shape the digital landscape in 2025, evolving beyond its traditional social media roots. With advancements in AI, the
Mar 11, 2025
Why It's Important to Have a Content Manager
In today’s digital age, content is more than just a marketing tool; it’s the foundation of building meaningful connections
Mar 11, 2025
What Nature Can Teach Us About Business Success
Nature is one of the world’s greatest teachers, offering insights into growth, adaptation, and survival. Just as ecosystems thrive through balance, resilience, and collaboration, businesses can take valuable lessons from the natural world to foster long-term success. Here’s how nature can inspire and guide business strategies: 1. Adaptability: The Key to Survival 🌿 In nature, species that fail to adapt to change face extinction. The same applies to businesses—those unwillin
Feb 23, 2025
10 Social Media Content Ideas to Keep Your Audience Engaged
Struggling to come up with fresh content for your social media? Whether you're a brand, business, or content creator, keeping your audience
Feb 23, 2025
The Future of Social Media in 2025
Social media is evolving faster than ever, and as we enter 2025, the landscape looks dramatically different from just a few years ago.
Feb 23, 2025
Broadcast TV vs. OTT Streaming: Which is Right for Your Brand?
The way people consume content has drastically changed in recent years. Traditional broadcast TV is no longer the only way to reach mass audiences— OTT (Over-the-Top) streaming services like Netflix, Hulu, and YouTube have revolutionized how viewers engage with media. But which one is better for your brand’s advertising strategy? Let’s break it down. What is Broadcast TV? Broadcast TV refers to traditional, over-the-air television networks like ABC, NBC, CBS, and FOX. Thes
Feb 23, 2025
How AI is Revolutionizing Marketing: Top Uses and Benefits
Artificial intelligence (AI) is no longer a futuristic concept—it’s transforming the marketing landscape in real time.
Feb 23, 2025
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NEW! The Newsboy Local Magazine will be making its print debut This Spring!
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