Podcast advertising has surged in popularity—and for good reason. With millions tuning in to their favorite shows every week, podcasts offer a unique opportunity to reach highly engaged, niche audiences in a personal and authentic way.

If you’ve ever used the words branding and marketing interchangeably, you’re not alone. Many business owners do, and while the two are closely connected, they’re not the same thing. Understanding the difference is crucial if you want to build a business that lasts. At Newsboy Marketing, we work with local businesses across Austin, Kyle, and Buda who are great at what they do, but often unsure where to start when it comes to growth. One of the first conversations we have? Bra

Artificial Intelligence (AI) is no longer a buzzword—it’s a powerful business tool. From streamlining operations to increasing customer engagement, AI is helping companies of all sizes work smarter, faster, and more profitably. At Newsboy Marketing, we see firsthand how businesses are using AI to revolutionize their day-to-day.

As a content manager who’s worked with countless small businesses and home service companies, HVAC companies, electricians, plumbers, and other home service pros, I know just how time-strapped these teams can be. Between managing crews, juggling appointments, and keeping up with customer service demands, marketing and communication often get put on the back burner. That’s where ChatGPT can be a game-changer.

For home service companies—whether you specialize in HVAC, plumbing, landscaping, electrical, or cleaning—the lifeblood of your business is a steady stream of qualified leads. But not all leads are created equal. The goal isn't just more leads—it's better ones. That means finding potential customers who actually need your service, are ready to take action, and are in your service area.

Google Ads continues to evolve and if you want to stay competitive in 2025, you need to adapt your strategy. Whether you're running your first campaign or managing six-figure monthly spend, these five tips will help you make the most of your budget and drive stronger return on your ad spend this year.

Building a successful business isn’t just about profit margins and product offerings—it’s about connection. Now more than ever, customers are paying attention to the values behind the brands they support. And one of the most powerful ways to show what your business stands for is community involvement.

In today’s fast-moving, content-heavy world, great creative isn’t just nice to have—it’s essential. But for many growing brands, hiring a full-time Creative Director can feel out of reach. That’s where a Fractional Creative Director comes in: a flexible, senior-level solution for brands that need high-impact creative leadership without the overhead of a full-time exec. Here’s why more businesses—especially startups, scaling companies, and lean marketing teams—are turning to

In today’s fast-paced, ever-evolving marketing landscape, having strategic leadership at the helm of your brand is more critical than ever. But for many startups, small businesses, and even mid-sized companies, hiring a full-time Chief Marketing Officer (CMO) isn’t always feasible—or necessary.

Whether you’re launching a new business or looking to refresh your brand, professional branding services can help create a compelling and co

In today’s competitive landscape, businesses must have a well-structured marketing strategy to stand out and connect with their target audie

As technology advances at an unprecedented rate, app development is poised for groundbreaking innovations in 2025. This year, the focus is o

Meta has continued to shape the digital landscape in 2025, evolving beyond its traditional social media roots. With advancements in AI, the

In today’s digital age, content is more than just a marketing tool; it’s the foundation of building meaningful connections

Nature is one of the world’s greatest teachers, offering insights into growth, adaptation, and survival. Just as ecosystems thrive through balance, resilience, and collaboration, businesses can take valuable lessons from the natural world to foster long-term success. Here’s how nature can inspire and guide business strategies: 1. Adaptability: The Key to Survival  🌿 In nature, species that fail to adapt to change face extinction. The same applies to businesses—those unwillin

Struggling to come up with fresh content for your social media? Whether you're a brand, business, or content creator, keeping your audience

Social media is evolving faster than ever, and as we enter 2025, the landscape looks dramatically different from just a few years ago.

The way people consume content has drastically changed in recent years. Traditional broadcast TV  is no longer the only way to reach mass audiences— OTT (Over-the-Top) streaming  services like Netflix, Hulu, and YouTube have revolutionized how viewers engage with media. But which one is better for your brand’s advertising strategy? Let’s break it down. What is Broadcast TV? Broadcast TV refers to traditional, over-the-air television networks  like ABC, NBC, CBS, and FOX. Thes

Artificial intelligence (AI) is no longer a futuristic concept—it’s transforming the marketing landscape in real time.